Our corporate social responsibility
Corporate social responsibility is a major component of Blue Lagoon’s operations. Since its establishment, the company has focused on corporate social responsibility, approaching the issue following changes in the company and society. Our ultimate goal is to integrate CSR into the core business strategy.
Our activities occur across business units, and for 2020 we aim to define and set internal goals in line with the SDGs goals. We also promote philanthropy as additional support to our community—activities including youth sports, cultural events, health, and wellbeing in our local communities.
Dealing with unprecedented circumstances
Iceland and the whole world are currently facing challenging times due to the global COVID-19 pandemic crisis. In light of this, Blue Lagoon had to take regrettable but necessary actions to secure the future operations of Blue Lagoon Iceland, including layoffs and reduced employment ratio during this crisis.
In times of crisis, it is essential to reflect and consider what can be done better.
It has become clear that it will take time to recover. During this time, Blue Lagoon will focus on strengthening its infrastructure, further developing the business, and reorganizing the operations to make the guest experience even better.
Blue Lagoon will open again soon, and we are looking forward to welcoming our guests.
In our work, we focus on creating an environment where everyone can enjoy themselves, and the safety of our colleagues and visitors is a key priority. Nature is not an inexhaustible resource, and we support sustainability in most areas of our operations, aspiring to a cooperative, harmonic relationship with society. We aim to be a role model within the tourism industry and provide guidance to others regarding corporate social responsibility.
In 2019 we established a multidisciplinary internal CSR Committee to help our entire organization understand and embrace our principal CSR initiatives, develop a CSR strategy and improve our social and environmental performances with multiple projects and continuous improvement. For 2020 we also plan to issue a CSR report for the first time, according to the GRI standards.