Benefit for all
We received a B Corp™ certification in 2023, situating Blue Lagoon alongside other businesses that abide by high standards of social and environmental performance and accountability.
Balancing purpose and profit
B Corp stands for "B Corporation," referring to businesses that have received certification from B Lab™. B Lab is a non-profit organization; a global movement that aims to transform business practices on a global scale to benefit all people, communities, and the environment. The organization is built on the belief that all companies should measure and assess their impact—on the environment, individuals, communities, etc.—equally with financial performance. B Lab believes in an alternative, more inclusive, and sustainable economy, where companies harness their power of business for good.
We go beyond
To achieve its mission, B Lab has developed a specific assessment tool to effectively evaluate the actual impact of various companies from different sectors. The result is a global movement of businesses that meet rigorous standards of transparency and responsibility towards the environment, nature, and society as a whole. B Corp companies have demonstrated that they aim to bring benefits to all their stakeholders—not just shareholders—including employees, customers, communities, and the environment, and commit to doing so into the future. B Corp certified companies unite in a commitment to pursuing a greater goal than merely financial profits. Together, they aim to accelerate a global shift to redefine success in business and build a more inclusive economy.
Behind the B: B Corp and Blue Lagoon
The "B" in B Corp stands for "Benefit for all". This principle aligns seamlessly with the values that Blue Lagoon has upheld since its inception. We have consistently assessed and evaluated our performance based on the social, economic, and environmental impacts of our operations. We have made it a priority to establish an exceptional environment for our employees, guests, partners, and other stakeholders, approaching them with respect and care. Simultaneously, we have dedicated ourselves to engaging responsibly with nature and our surroundings. From the very beginning, we have placed special emphasis on nurturing our local community that reaps both social and economic benefits.
“We will continually strive to be a force for good“
“Wellbeing for people and planet are the key tenets of Blue Lagoon Iceland and have guided the way we have conducted business for decades. It is what sparked our foundation and what we have been striving to achieve from the very beginning,” says Grímur Sæmundsen, founder and CEO of Blue Lagoon Iceland.
“With our B Corp certification, we now have an official standard to measure our efforts against and the tools to further evolve our social and environmental responsibilities. We will continually strive to be a force for good – not just within Iceland, but globally.”
Grímur Sæmundsen, Founder and CEO of Blue Lagoon Iceland
“An inclusive, equitable, and regenerative economic system for all people and the planet“
“I am thrilled to welcome Blue Lagoon Iceland to the Nordic B Corp Movement. Our vision to create an inclusive, equitable, and regenerative economic system for all people and the planet will be greatly enriched and inspired by the culture of business that Blue Lagoon Iceland brings to the B Corp Movement.” Nille continues, “Welcoming Blue Lagoon Iceland is a cherished chance for the global B Corp community to be inspired by and learn from one of the wonders of the world. With this certification, Blue Lagoon Iceland joins the over 85 Nordic B Corps, who every day compete not to be the best in the world, but the best FOR the world, using business as a progressive lever for change.”
Nille Skalts, Founder and Executive Director of the B Corp Nordic
Why go B?
The B Corp certification process allows us at Blue Lagoon to systematically assess and measure the impact our operations have on all our stakeholders. This assessment lays the groundwork for continuous improvement. For Blue Lagoon, B Corp certification not only validates the good work we have accomplished, but also provides us with a guiding framework for future progress. B Corp certification is not merely a badge of honor; it's a commitment to good deeds, now and onwards. We are immensely proud to belong to this group of companies that are driving a shift towards a more sustainable global economy.
Looking ahead
A B Corp certification is valid for three years. Companies seeking to maintain their certification after this time must undergo an evaluation process. B Corp standards are rapidly changing with the requirements continually becoming more stringent. Regular assessment ensures that companies improve if necessary and meet the strictest B Corp certification criteria.
Blue Lagoon commits to meeting these requirements and further aims to be at the forefront of companies that operate with consideration for all their stakeholders, including the environment, nature, society, employees, and guests.
In Blue Lagoon's Corporate Sustainability Report (CSR), you can find information about our projects, challenges, and developments within the realm of community and sustainability initiatives. Furthermore, those interested can contact us at sustainability@bluelagoon.is. We welcome all feedback and suggestions.