What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers for example in order to make their websites or services work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner or service provider (in this case, Blue Lagoon Ltd.) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. The third parties may be located outside of Iceland. However, we will not transfer personal data outside of the European Economic Area unless permitted by applicable privacy legislation, such as based on standardized contractual terms, your consent or a notice listing states granting personal data adequate protection. Third party cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third party cookies can recognise your computer both when it visits the website or service in question and also when it visits certain other websites or services.
Cookies served through our websites
The specific types of first and third party cookies served through our websites and the purposes they perform are described in further detail below. Essential website cookies are based on our legitimate interests for our websites and services to operate but other cookies are based on your consent.
Essential Website Cookies
Marketing Cookies (Targeting – Advertising)
These cookies, which are third party cookies, are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. For further information, see the section of the Cookie Statement entitled "Targeted online advertising". You can choose to not accept these cookies or later delete them.
The Cookies we use
Below you can see which specific cookies we use.
|1P_JAR||3rd||1 month||Marketing||This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.|
|ANID||3rd||1 day||Targeting/Advertising||These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of the advertising campaign.|
|APISID||3rd||2 years||Marketing||This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device.|
|CONSENT||3rd||20 years||Marketing||This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.|
|DSID||Doubleclick||3rd||1.5 years||Targeting/Advertising||This cookie is set to note your specific user identity. It contains a hashed/encrypted unique ID.|
|HSID||3rd||2 years||Marketing||This cookie is set by DoubleClick (which is owned by Google) to build a profile of the website visitor's interests and show relevant ads on other sites.|
|IDE||Doubleclick||3rd||1 year||Marketing||This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.|
|NID||3rd||6 months||Marketing||This cookie is set by DoubleClick (which is owned by Google) to help build a profile of your interests and show you relevant ads on other sites.|
|S||3rd||Session||Targeting/Advertising||Used for tracking ads that the user clicks|
|SAPISID||3rd||2 years||Marketing||This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device.|
|SEARCH_SAMESITE||3rd||Undefined||Targeting/Advertising||These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of the advertising campaign.|
|SID||3rd||2 years||Targeting/Advertising||Contains digitally signed and encrypted records of a userâs Google account ID and most recent sign-in time.|
|UULE||3rd||Session||Targeting/Advertising||Used for tracking ads that the user clicks|
|_fbp||1st||Session||Marketing||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.|
|_ga||Google Analytics||3rd||2 years||Analytical / Performance||Set by Google Analytics to collect anonymous information about users and how they use our website. Typical information it collects would include how many visitors we get to the website and how long visitors stay on our website.|
|_gat||Google Analytics||3rd||10 minutes||Analytical / Performance||Set by Google Analytics to collect anonymous information about users and how they use our website. Typical information it collects would include how many visitors we get to the website and how long visitors stay on our website.|
|_gid||Google Analytics||3rd||1 day||Analytical / Performance||Set by Google Analytics to collect anonymous information about users and how they use our website. Typical information it collects would include how many visitors we get to the website and how long visitors stay on our website.|
|act||3rd||90 days / session||Targeting/Advertising||This cookie is used to distinguish between two sessions for the same user, created at different times.|
|c_user||3rd||90 days / session||Targeting/Advertising||The c_user cookie contains the user ID of the currently logged in user.|
|consent-is||Bluelagoon / CookieHub||1st||1 year||Strictly Necessary||Tracks cookie consent by user|
|cid||Sojern||3rd||Up to 2 Years||Targeting/Advertising||Sojern ID of traveler|
|gid||3rd||Up to 2 Years||Targeting/Advertising||Google ID of traveler|
|apnid||AppNexus||3rd||Up to 60 days||Targeting/Advertising||AppNexus ID of traveler|
|dc-adv||Sojern||3rd||Up to 2 Years||Targeting/Advertising||Serve dynamic ads to a traveler|
|dc-part||Sojern||3rd||Up to 2 Years||Targeting/Advertising||Serve dynamic ads to a traveler|
COOKIES THAT USERS BRING TO OUR WEBSITES BASED ON OTHER APPLICATIONS/SOCIAL MEDIA PLATFORMS
|datr||3rd||2 years||Targeting/Advertising||The purpose of the datr cookie is to identify the web browser being used to connect to Facebook independent of the logged in user. This cookie plays a key role in Facebook’s security and site integrity features.|
|fr||3rd||90 days||Targeting/Advertising||Contains a unique browser and user ID, used for targeted advertising.|
|fs_uid||Fullstory||3rd||Session||Targeting/Advertising||This cookie is used by FullStory for session tracking.|
|presence||3rd||Session||Targeting/Advertising||The presence cookie is used to contain the user’s chat state.|
|sb||3rd||2 years||Targeting/Advertising||Used by Facebook to improve friend suggestions|
|spin||3rd||1 day & 1 hour||Targeting/Advertising||Used by Facebook for reporting on social campaigns and behaviour trends.|
|xs||3rd||90 days / session||Targeting/Advertising||This cookie contains multiple pieces of information, separated by colon. The first value is an up to two-digit number representing the session number. The second portion of the value is a session secret. The third, optional component is a ‘secure’ flag for if the user has enabled the secure browsing feature.|
|yieldify_iv||Yieldify||3rd||Session only||Marketing||Initial visit delay before showing the overlay|
|yieldify_visit||Yieldify||3rd||1 day||Marketing||Appears when the tag is live|
|yieldify_sale||Yieldify||3rd||Client Preference||Marketing||Contains campaign ID|
|yieldify_sale_ts||Yieldify||3rd||365 days||Marketing||Contains timestamp to prevent duplicate sales|
|yieldify_fb||Yieldify||3rd||Session only||Marketing||Final basket amount|
|yieldify_isale||Yieldify||3rd||Client Preference||Marketing||Impression sales tracking|
|yieldify_original_referrer||Yieldify||3rd||Session only||Marketing||Records where the visitor comes from.|
|yieldify_frequency_####||Yieldify||3rd||Client Preference||Marketing||Frequency of the campaign|
|yieldify_frequency_click####||Yieldify||3rd||Session only||Marketing||Frequency of clicks on a campaign|
|yieldify_form_targeting_####||Yieldify||3rd||Session only||Marketing||For tracking interactions with a form field.|
|yieldify_basket||Yieldify||3rd||365 days||Marketing||Reads basket value OR number of items|
|yieldify_st||Yieldify||3rd||365 days||Marketing||Tracks visitor browsing session|
|yieldify_stc||Yieldify||3rd||Session only||Marketing||Tracks visitors browsing sessions (in conjunction with yieldify_st)|
|yieldify_tv||Yieldify||3rd||Session only||Marketing||Tracks the specific pages that the user has visited.|
|yieldify_ujt||Yieldify||3rd||Session only||Marketing||Tracks user journey time (in seconds)|
|yieldify_bid||Yieldify||3rd||Session only||Marketing||Unique ID for tracking basket values|
Other tracking technologies
We and our third party partners may use other, similar technologies from time to time, like web beacons, pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our websites or, in the case of web beacons, opened an e-mail that we have sent them.
This allows us, for example, to monitor the traffic patterns of users from one page within our websites to another, to deliver or communicate with cookies, to understand whether you have come to our websites from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies.
Targeted online advertising
How can you control cookies?
You have the right to decide whether to accept or reject cookies.
Website Cookie Preference:
You can exercise your website cookie preferences by visiting the TRUSTe preference center by clicking this link: http://preferences-mgr.truste.com/.
Disabling Most Interest Based Advertising:
Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
Do Not Track:
Some Internet browsers - like Internet Explorer, Firefox, and Safari - include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our websites do not currently process or respond to “DNT” signals. Blue Lagoon Ltd. takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit All About Do Not Track.
Where can you get further information?
Updated: December 3rd, 2019.