For more information about how we process your personal information, about the data controller (Blue Lagoon Ltd.), your rights regarding processing, the right to lodge a complain etc. please consult our Privacy Policy.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers for example in order to make their websites or services work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner or service provider (in this case, Blue Lagoon Ltd.) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. The third parties may be located outside of Iceland. However, we will not transfer personal data outside of the European Economic Area unless permitted by applicable privacy legislation, such as based on standardized contractual terms, your consent or a notice listing states granting personal data adequate protection. Third party cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third party cookies can recognise your computer both when it visits the website or service in question and also when it visits certain other websites or services.

Why do we use cookies and other tracking technologies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our websites and services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable our website to remember information that changes the way the website behaves or looks and help us improve our websites by collecting and report information on usage. We refer to these as “performance” or “functionality” cookies. For example, we use cookies to tailor content and information that we may display to you and otherwise personalize your experience while interacting with our websites and to otherwise improve the functionality of the services we provide. „Marketing cookies“ (also known as „Targeting cookies“ or „Advertising cookies“) are used to track visitors across websites to allow publishers to display relevant ads to individual users. Third parties serve cookies through our websites and services for advertising, analytics and other purposes. This is described in more detail below.

Cookies served through our websites

The specific types of first and third party cookies served through our websites and the purposes they perform are described in further detail below. Essential website cookies are based on our legitimate interests for our websites and services to operate but other cookies are based on your consent.

Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our websites and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the websites, you cannot refuse them without impacting how our websites function. You can block or delete them by changing your browser settings, as described under the heading "How can I control cookies?" in this Cookie Policy.

Performance Cookies
These cookies collect information that is used either in aggregate form to help us understand how our websites are being used or how effective our marketing campaigns are, or to help us customize our websites and application for you in order to enhance your experience, e.g. your preferred language and your region. You can block or delete them by changing your browser settings, as described under the heading "How can I control cookies?" in this Cookie Policy.

Marketing Cookies (Targeting – Advertising)
These cookies, which are third party cookies, are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. For further information, see the section of the Cookie Statement entitled "Targeted online advertising". You can choose to not accept these cookies or later delete them.

The Cookies we use

Below you can see which specific cookies we use.

NAME	PROVIDER	HOSTING	EXPIRY	CATEGORY	PURPOSE
1P_JAR	Google	3rd	1 month	Marketing	This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
ANID	Google	3rd	1 day	Targeting/Advertising	These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of the advertising campaign.
APISID	Google	3rd	2 years	Marketing	This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device.
CONSENT	Google	3rd	20 years	Marketing	This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
DSID	Doubleclick	3rd	1.5 years	Targeting/Advertising	This cookie is set to note your specific user identity. It contains a hashed/encrypted unique ID.
HSID	Google	3rd	2 years	Marketing	This cookie is set by DoubleClick (which is owned by Google) to build a profile of the website visitor's interests and show relevant ads on other sites.
IDE	Doubleclick	3rd	1 year	Marketing	This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
NID	Google	3rd	6 months	Marketing	This cookie is set by DoubleClick (which is owned by Google) to help build a profile of your interests and show you relevant ads on other sites.
S	Google	3rd	Session	Targeting/Advertising	Used for tracking ads that the user clicks
SAPISID	Google	3rd	2 years	Marketing	This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device.
SEARCH_SAMESITE	Google	3rd	Undefined	Targeting/Advertising	These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of the advertising campaign.
SID	Google	3rd	2 years	Targeting/Advertising	Contains digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time.
SIDCC	Google	3rd	2 years	Targeting/Advertising	This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
UULE	Google	3rd	Session	Targeting/Advertising	Used for tracking ads that the user clicks
_fbp	Facebook	1st	Session	Marketing	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
_ga	Google Analytics	3rd	2 years	Analytical / Performance	Set by Google Analytics to collect anonymous information about users and how they use our website. Typical information it collects would include how many visitors we get to the website and how long visitors stay on our website.
_gat	Google Analytics	3rd	10 minutes	Analytical / Performance	Set by Google Analytics to collect anonymous information about users and how they use our website. Typical information it collects would include how many visitors we get to the website and how long visitors stay on our website.
_gid	Google Analytics	3rd	1 day	Analytical / Performance	Set by Google Analytics to collect anonymous information about users and how they use our website. Typical information it collects would include how many visitors we get to the website and how long visitors stay on our website.
act	Facebook	3rd	90 days / session	Targeting/Advertising	This cookie is used to distinguish between two sessions for the same user, created at different times.
c_user	Facebook	3rd	90 days / session	Targeting/Advertising	The c_user cookie contains the user ID of the currently logged in user.
consent-is	Bluelagoon / CookieHub	1st	1 year	Strictly Necessary	Tracks cookie consent by user
cid	Sojern	3rd	Up to 2 Years	Targeting/Advertising	Sojern ID of traveler
gid	Google	3rd	Up to 2 Years	Targeting/Advertising	Google ID of traveler
apnid	AppNexus	3rd	Up to 60 days	Targeting/Advertising	AppNexus ID of traveler
dc-adv	Sojern	3rd	Up to 2 Years	Targeting/Advertising	Serve dynamic ads to a traveler
dc-part	Sojern	3rd	Up to 2 Years	Targeting/Advertising	Serve dynamic ads to a traveler

COOKIES THAT USERS BRING TO OUR WEBSITES BASED ON OTHER APPLICATIONS/SOCIAL MEDIA PLATFORMS

NAME	PROVIDER	HOSTING	EXPIRY	CATEGORY	PURPOSE
datr	Facebook	3rd	2 years	Targeting/Advertising	The purpose of the datr cookie is to identify the web browser being used to connect to Facebook independent of the logged in user. This cookie plays a key role in Facebook’s security and site integrity features.
fr	Facebook	3rd	90 days	Targeting/Advertising	Contains a unique browser and user ID, used for targeted advertising.
fs_uid	Fullstory	3rd	Session	Targeting/Advertising	This cookie is used by FullStory for session tracking.
presence	Facebook	3rd	Session	Targeting/Advertising	The presence cookie is used to contain the user’s chat state.
sb	Facebook	3rd	2 years	Targeting/Advertising	Used by Facebook to improve friend suggestions
spin	Facebook	3rd	1 day & 1 hour	Targeting/Advertising	Used by Facebook for reporting on social campaigns and behaviour trends.
wd	Facebook	3rd	Session	Marketing	This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
xs	Facebook	3rd	90 days / session	Targeting/Advertising	This cookie contains multiple pieces of information, separated by colon. The first value is an up to two-digit number representing the session number. The second portion of the value is a session secret. The third, optional component is a ‘secure’ flag for if the user has enabled the secure browsing feature.
yieldify_iv	Yieldify	3rd	Session only	Marketing	Initial visit delay before showing the overlay
yieldify_visit	Yieldify	3rd	1 day	Marketing	Appears when the tag is live
yieldify_sale	Yieldify	3rd	Client Preference	Marketing	Contains campaign ID
yieldify_sale_ts	Yieldify	3rd	365 days	Marketing	Contains timestamp to prevent duplicate sales
yieldify_fb	Yieldify	3rd	Session only	Marketing	Final basket amount
yieldify_isale	Yieldify	3rd	Client Preference	Marketing	Impression sales tracking
yieldify_original_referrer	Yieldify	3rd	Session only	Marketing	Records where the visitor comes from.
yieldify_frequency_####	Yieldify	3rd	Client Preference	Marketing	Frequency of the campaign
yieldify_frequency_click####	Yieldify	3rd	Session only	Marketing	Frequency of clicks on a campaign
yieldify_form_targeting_####	Yieldify	3rd	Session only	Marketing	For tracking interactions with a form field.
yieldify_basket	Yieldify	3rd	365 days	Marketing	Reads basket value OR number of items
yieldify_st	Yieldify	3rd	365 days	Marketing	Tracks visitor browsing session
yieldify_stc	Yieldify	3rd	Session only	Marketing	Tracks visitors browsing sessions (in conjunction with yieldify_st)
yieldify_tv	Yieldify	3rd	Session only	Marketing	Tracks the specific pages that the user has visited.
yieldify_ujt	Yieldify	3rd	Session only	Marketing	Tracks user journey time (in seconds)
yieldify_jsv	Yieldify	3rd	Client Preference	Marketing	Captures javascript/datalayer variable for later use
yieldify_bid	Yieldify	3rd	Session only	Marketing	Unique ID for tracking basket values

Other tracking technologies

We and our third party partners may use other, similar technologies from time to time, like web beacons, pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our websites or, in the case of web beacons, opened an e-mail that we have sent them.

This allows us, for example, to monitor the traffic patterns of users from one page within our websites to another, to deliver or communicate with cookies, to understand whether you have come to our websites from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies.

Targeted online advertising
We have engaged third party service providers to track and analyse both individualized usage and volume statistical information from interactions with our websites. We also partner with one or more third parties (such as advertisers and ad networks) to manage and serve advertising on other sites. These third parties use cookies, web beacons, pixel tags and similar tracking technologies to collect and use certain information about your online activities, either on our websites and/or other sites or mobile apps, to infer your interests and deliver you targeted advertisements that are more tailored to you based on your browsing activities and inferred interests (“Interest Based Advertising”). For more information about this practice, visit About Ads.

Our third party service providers may also use cookies or web beacons to collect information about your visits to our Websites and/or other sites to measure and track the effectiveness of advertisements and our online marketing activities (for example, by collecting data on how many times you click on one of our ads).

How can you control cookies?

You have the right to decide whether to accept or reject cookies.

Website Cookie Preference:
You can exercise your website cookie preferences by visiting the TRUSTe preference center by clicking this link: http://preferences-mgr.truste.com/.

Browser Controls:
You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our websites though your access to some functionality and areas of our websites may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

Disabling Most Interest Based Advertising:
Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

Do Not Track:
Some Internet browsers - like Internet Explorer, Firefox, and Safari - include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our websites do not currently process or respond to “DNT” signals. Blue Lagoon Ltd. takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit All About Do Not Track.

How often will we update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the bottom of this Cookie Policy indicates when it was last updated.

Where can you get further information?

If you have any questions about our use of cookies or other technologies, please email us at contact@bluelagoon.com with „Cookies“ in the subject line.

Updated: December 3rd, 2019.