Blue Lagoon participates in an Icelandic cultural event in Paris

Blue Lagoon is participating in an important Icelandic cultural event that was launched in France this fall and will be an ongoing project until January 2005. The event, “Islande, de glace & de feu,” is a cooperation between Icelandic and French governments and is funded by the respective governments and sponsorships. The main objective is to reinforce Iceland’s position in France by introducing Icelandic culture, art and science as well as Icelandic companies.

The event has been covered in France’s largest media since it opened in September with the revelation of a large piece of ice brought all the way from Iceland’s Jökulsárlón and with the opening of the science exhibition “Islande – terre vivante” at Palais de la Découverte.” The science exhibition provides guests with an opportunity to learn about Icelandic nature and Icelandic companies. It is estimated that roughly 300.000 Frenchmen will visit the exhibition before it ends in January.

As mentioned before, the main objective is to reinforce Iceland’s position in France by introducing Icelandic culture and art, and to facilitate Icelandic companies to access this world’s fifth largest economic system. The event has enabled Frenchmen to learn more about Iceland. Educational material on Iceland has been increased in French schools, business relations have improved and the amount of French tourists travelling to Iceland has doubled since last year.

Icelandic art and culture will continue to stay visible in France until January. In addition to those who attend the event there are even more people who have discovered Iceland through the media. Further information on the event can be found at www.islande-glacefeu.com